Claire M. Menke
Speaking Events & Publications
Speaking Events
As part of my work with the Jobs-to-be-Done methodology, I developed a research framework that integrates Personas, Jobs-to-be-Done, and Customer Journeys to form a more holistic customer narrative. You can read about the process through this Medium article.
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Presenting the framework as a keynote speaker at the UX Research Conference Toronto in 2018
Presenting the framework via a webinar for the User Experience Professionals Association (UXPA)
Discussing the framework with Bob Moesta and Chris Spiek of The Re-Wired Group on their podcast
Academic Publications
Stanford University, Department of Anthropology
Wheaton, M., Ardoin, N., Hunt, C., Schuh, J., Kresse, M., Menke, C., and Durham, W. (2015). Using web and mobile technology to motivate pro-environmental action after a nature-based tourism experience. Journal of Sustainable Tourism, 24, 594 - 615.
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Carter A. Hunt, William H. Durham, and Claire M. Menke (2015) Social Capital in Development: Bonds, Bridges, and Links in Osa and Golfito, Costa Rica. Human Organization: Fall 2015, Vol. 74, No. 3, pp. 217-229.
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Claire Menke, and Martin Carnoy. Education for a sustainable future: Analysis of the educational system in Osa and Golfito. 2013.
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Carter A. Hunt, Claire M. Menke, and William H. Durham. Development Centered on Human Well-being in Osa and Golfito, Costa Rica: A Social Diagnostic Analysis. 2013.
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